longview watches

I spent a lot of time this year thinking about the concept of time

I concluded the standard clock doesn’t work for me. Yes, I needed to know it’s 10:17 am to coordinate my day. But in reality, that does very little to help me make decisions.

First, I also want a way to manage larger goals; sometimes these are making sure I remember to head home to enjoy a summer night with the family, other times they are keeping me aware of a major product launch I have to hit. Second, I want a way to keep the long term in mind. Why am I really fretting about being i’m 1 minute late when it’s just a very small moment in time?

The product I ended up with was different in digital and physical forms. On my Apple watch and phone, where I usually look at the time, i’ve rebuilt all my screens to show much better indicators of what really matters (see below). On the physical form, I wanted something more understated to wear. I have a couple working prototypes of the physical device, but it’s a hard engineering problem that needs a lot more time… which ironically may not be where I want to focus in the long term :)